KFC plans to operate 500 outlets by 2015

KFC, a brand of Yum! Restaurants, is on its launching spree as it opens its 50th restaurant in the country which is the fourth in Chennai and plans to operate 500 KFC outlets by 2015. Their target is to open 100 outlets by ending 2010 and at least 300 outlets by 2011. These outlets will be both franchised and company owned in the metros. The fiscal year 2009 has been quite exciting for KFC with some novel products such as Krushers (a beverage) introduced in the market. There has been a 10 percent increase in the number of patrons of KFC and the sister brand Pizza Hut has also seen growth of about 7 percent. Yum! will test-market its other big brand, Taco Bell, in Bangalore, where the first outlet will open by the end of the year. KFC is Yum! Restaurants’ biggest brand worldwide. Yum! has over 35,000 restaurants in over 100 countries. KFC is present in over 80 countries, with more than 13,000 outlets. This quick service restaurant chain is now present in 11 cities in India.