KidZee, the largest chain of preschools in Asia with over 600 centers, unveiled its new brand identity along with their very own revolutionary philosophy ‘ILLUME’ at a press conference in Mumbai recently. Mr. Sumeet Mehta, CEO, Kidzee shares, “ILLUME originated out of the need to recognize and nurture each child’s unique learning needs. It is a revolutionary pedagogy, which acknowledges that, each child has unique potential, & hence deserves the opportunity to discover his/her innate abilities.” KidZee’s refreshed their brand identity included unveiling their new logo, Emblem, Uniforms, Curriculum (Illume) and e-Kidzee. KidZee’s e-Kidzee is a web based solution in across all its 600 plus pre-schools. It will give every parent real time information on their child’s development and will help them participate actively in their children’s growth. KIDZEE undertakes this revolutionary approach across 262 cities in India. KidZee has been growing at a rate in excess of 35% YOY (Year over Year). It aims to achieve a turn over of 440 million by 2011. This reputed pre school brand is planning to start 1000 preschools by 2011, thereby reaching 60,000 children every year.
