Kidzee, the largest network of preschool chain in Asia has been ranked no. 1 in India's Most Attractive Brands 2015 list in the education and pre-school category by Trust Research Advisory (TRA). TRA is a part of the Comniscient Group, a Brand Intelligence and Data Insights Company dedicated to understand and analyze stakeholder behavior through two globally acclaimed, proprietary matrices of brand trust and brand attractiveness.
The primary research was conducted on 2,312 consumers across 16 cities. Kidzee placed as the most attractive brand in education category is followed by IIT, IIM, and NIIT among other industry players. Even in pre-school category Kidzee has maintained its position of being on the top of the list.
Commenting on the achievement Abhinav Upadhyay, Head of Marketing & Innovations, Zee Learn said, "At Kidzee and across all education brands of Zee Learn, our focus is on nurturing the ‘unique potential’ in every child and our brand building efforts to focus on this philosophy. It’s an honour for Kidzee and Zee Learn to be recognized as India's most attractive brand 2015 in education and pre-school category. This Award is a testimony to the customer centric thought process and multi-faceted marketing strategy and execution that we have implemented at Zee Learn and its brands. Receiving such recognition makes us feel humbled and proud at the same time. It encourages us to continue to innovate in our marketing and brand building efforts and drive excellence across all domains of the organisation."
Apart from this, Kidzee has achieved many recognition previously this year. With an incredible network of more than 1350+ centers in over 550 cities, it is committed to spearheading child development across the nation. Having touched the lives of more than 400000 children in India, Kidzee, remains focused on nurturing the ‘unique potential’ in every child.
