Kimaya set to expand its presence

Kimaya is all set to expand its presence and establish a new brand in the affordable luxury space, popularly known as the prêt segment. The new prêt label will be committed towards making Indian designer wear accessible to a much wider consumer base across the country. The company is in the process of finalising the roll out of franchise and company operated stores.

For this the brand has received investment from Franklin Templeton Asset Management (I) Pvt. Ltd.

Regarding its expansion, Pradeep Hirani informs: “Our focus will be on achieving pan India penetration and presence where the demand for Indian designers is twofold the supply. The real Indian consumer base is not only in the metros but also in tier two cities like Ludhiana, Chandigarh, Pune etc.” He added, “Internationally too, we are considering regions where Indian pockets are populous and the demand for Indian fashion is immense. London, New York, South Africa, Japan, Abu Dhabi, Kuwait amongst others is on our list.”

Kimaya has also launched beta version of its e-commerce site that will overnight amplify its presence worldwide. The site will use state of the art, secure techniques and a user friendly interface that will revolutionise the buying patterns of fashion aficionados across the globe.