Koochie on a franchising fast track!

A Bangalore based outdoor playground equipments manufacturer, Koochie is in quest of franchisees to expand its retail business across India. It plans to have at least 20 outlets by December 2010 via the franchise route. Initially the company will be looking for franchisees in the metro cities but later on plans to expand to tier II and III cities. In the first phase, the company is targeting metros like New Delhi, Mumbai, Chennai, Bangalore, and Hyderabad. Further, it will enter tier II cities like Kochi, Ahmedabad, Jaipur, etc. At present, it has offices (all company-owned) in New Delhi, Mumbai, Bangalore and Chennai but soon the company plans to have franchisees to take over and will be rolling their first franchise outlet within a month’s time. . Besides India, Koochie has its presence in UAE, Morocco, Lebanon and Syria. Meanwhile, it has aggressive plans to enter South Africa, France and Australia by this year-end. The USP of the company is its designs as they are animated. The metal and plastic used in manufacturing is of the superior quality that is suitable in all climates. An entrepreneur interested to take up the franchise needs to have a refundable deposit of Rs 5 lakh with the moving stocks of Rs 25 lakhs. No investments are required in terms of plant, machinery, etc. The overall space required will be about 300-450 sq. ft for a small office and about 2,000-3,000 sq. ft for warehouse to stock the goods.