Krispy Kreme eyes Southern Californian market for expansion

Krispy Kreme, a global retailer of finest-quality sweet treats, recently entered into a development agreement with its existing franchisee, Great Circle Family Foods, LLC. The brand aims to open 20 new doughnut shops in Southern California in coming seven years.

At present, Great Circle Family Foods, which partnered with Krispy Kreme in 1998, owns as many as 11 Krispy Kreme outlets in Southern California. The new shops to be opened would include a drive-thru, featuring the new small factory design of the company.

Roger Glickman, Chief Executive Officer, Great Circle Family Foods, said, “We are thrilled to be growing our business in Southern California. This commitment for an additional 20 stores is a reflection of our success with the Krispy Kreme brand, our outstanding, system-leading same store sales growth, and our confidence in the small factory shop model.”

Numerous varieties of one-of-a-kind doughnuts would be showcased by the shops in the pipeline. Patricia Perry, Vice President, Domestic Franchise Development, Krispy Kreme, said, "The Great Circle Family Foods team has worked tirelessly to develop an outstanding franchise operation, and has a proven track record of delivering high quality sweet treats and exceptional customer service to their guests.”