Krono iinc on an expansion spree

Established in 2002, Krono iinc, a Mumbai based company specialised in providing local marketing solutions plan to expand its footprint across all major Indian cities. The company has hired Francorp to expand via franchise route. The company has established itself as the fore runner in its area of operations and provides end-to-end innovative marketing solutions primarily for lead generation purpose for SMEs.

India boasts of nearly 35mn SMBs whose marketing need essentially is lead generation. To serve this purpose, they need a marketing program which is highly localised, cost effective and accurate. Detailing the business Manoj Rathi, Founder and CEO of Krono iinc said, "If a retailer wants to convey his daily offers, and promotional campaigns to the localities, the only cost effective way could be sms, e-mail, digital marketing because newspaper or TV ad will cost much more. There is likely to be a presence of local companies doing individual activities such as sms blast, but there is an acute paucity of a specialist company in this space, who has competency or wherewithal to offer a complete local marketing solution. Aiming to capitalise on this perceived gap, Krono iinc offers a wide range of local end-to-end marketing solutions with database support, response collection and MIS, at amazingly economical cost.”

Commenting upon this association, Gaurav Marya, Managing Director, Francorp, said, “The local marketing solutions segment in India is projected to grow at a robust pace in the next decade, considering the growth, expansion and diversified needs of the burgeoning Indian SMBs. This presents a unique opportunity for potential investors who are looking at joining an established brand. Francorp will assist Krono iinc in establishing feasibility of the concept; propose a sustainable business model for future, positioning, financial assessment of the franchise business, franchisee profiling, potential market and roll out strategy.”