Kuoni DVMS brings in a revamped brand identity

Kuoni DVMS (Dubai Visa & Marhaba Services) unveiled an updated brand identity, which includes a redesigned primary logo. DVMS will now be Distribution. Visa. Marketing. Services.

DVMS is a trademark brand owned by Kuoni Travel (India) Pvt. Ltd. having 19 Visa Application Centers (VAC) in India and three international locations offering Visa and Marhaba Services for customers travelling to UAE.

The new DVMS logo depicts broadening of DVMS scope of business. A core component of the design is the ‘+’ sign which portrays value and growth, further emphasised with the colour green which establishes growth. Amongst the four broad services, VISA remains as a core business and thus highlighted by the colour green. In all, the logo signifies change and seamlessly communicates DVMS' brand value and broad scope of business

Speaking on the new brand identity, Manoj Chacko, CEO- Kuoni Business Travel said “ DVMS has been at the forefront in the market from 2007 and has been growing at a rapid pace. This strong foundation in UAE Visas & Meet & Greet Services has given us the confidence to go beyond and explore new avenues in the travel space thereby increasing our product and services offerings.”

Clevio Monteiro, Business Head, DVMS said “I’m very excited with the various new business opportunities envisaged under the revamped DVMS brand identity.  The revamped brand inspires the DVMS vision for a better connect & recognition with our target segment.”