L’Oréal has partnered with Facebook and Instagram to launch a series of Augmented Reality (AR) adverts which will permit users to try makeup products onto themselves before buying it. This technology will give a realistic experience to the users as they can move around within the frame of their mobile devices to look how the light shines of their new lipstick or how other products look on them. The users can also try the product with different facial expressions to get a clear view about the product.
Aimed at giving users the most fascinating experience from anywhere, the technology will not only increase sales but will also improve customer interaction with products. The reason for coming up with new adverts is that the large cosmetic companies are acquiring ModiFace, a company that designs and produces AR makeup software.
Lubomira Rochet, L’Oréal Chief Digital Officer, said, “We are very excited about this new step in our long-term partnership with Facebook. One fascinating aspect of this partnership is that it keeps innovating the beauty user experience. After having adapted our creatives and contents to a mobile-first world it will be very interesting to see how AR is going to change the creative playbook of our industry”.
