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- Laura Ashley to replicate franchise formula for international expansion
A UK based home furnishings and clothing brand Laura Ashley recently unveiled its plans to continue international expansion through franchising. The company is in search for area developers in 18 countries including: Morocco; India, Pakistan; Thailand; Russia and Egypt. The company is already operating across 25 countries worldwide and plans to replicate its successful concept within the international market. Laura Ashley’s clothing and furniture range has already been well received in Japan and other international countries because it has a great design team for developing new, quality products for their loyal customers. Laura Ashley is seeking for prospective area developers with a good understanding of the retail sector to build a network of a minimum of five franchised shops within a set territory. They will have access to ongoing training and support, which includes an initial training course in the UK, an operational pack and help from the in-house franchise support department. Laura Ashley has appointed Norwich-based franchise consultants, Franchise Development Services (FDS) to facilitate international development.