LeEco breaches 200 crore in the festive sales

LeEco, an internet and technology conglomerate with multiple internet ecosystems across content, devices, applications and platforms, which participated in the pre-Diwali sales by e-commerce platforms, has managed to breach the Rs 200 crore mark. With the sales of 200,000 Superphones, 1800 SuperTVs and more than 500 accessories across all four platforms that are LeMall.com, Flipkart, Amazon India and Snapdeal, in the last five days, claims to have made a notable record.

During Flipkart’s Big Billion Day Sales, LeEco claims to be the best-selling brands on Flipkart owing to a huge surge in user response.

Atul Jain, COO, Smart Electronics Business, said, “Promotional gambits like product exchange and cash back offers are undoubtedly great incentives but ultimately an Indian consumer makes his choices based on product quality and value for money propositions. Here, it is matter of immense pride that LeEco Superphones were top selling products in this entire shopping frenzy. We would also like to extend gratitude to our partners Flipkart, Amazon India and Snapdeal for their tremendous support in making this success possible.”

As per the company, key reasons behind the overwhelming response to LeEco Superphones and SuperTVs are the pre-bundled LeEco Membership Program, high-end specs and disruptive pricing.