LeEco eyes 50% sales from brick and mortar model

After Motorola, Xiaomi and Yu, Chinese Internet major LeEco is now taking the offline route and expects about 50 per cent of its sales to come from brick-and-mortar retail in the next one year.

The brand, which forayed into the Indian market in January this year with ecommerce major Flipkart, plans to be present across about 10,000 retail points in the first phase of offline expansion.

On the same note, Atul Jain, COO at LeEco said that they have fast-tracked their growth trajectory in India. This is a step ahead in making phones more accessible to users. In the first phase, they are looking at retail presence in cities like Delhi, Mumbai, Chennai, Hyderabad, Bengaluru as well as parts of Uttar Pradesh and Maharashtra.

He added that the company would also look at setting up its wholly-owned retail stores across the country.

Brands like Xiaomi, Motorola and Yu, which had launched operations in India through the online route, have expanded their presence in the offline space to cater to the huge demand in the Indian market.

India is one of the fastest growing smart phone markets globally. The Chinese internet and ecosystem conglomerate is also looking at launching its own ecommerce platform, LeMall in India to sell its devices in the country.

The brand is looking at a presence across 5,000-10,000 retail points in the next three months. In the first year, they expect about 50 per cent sales coming from offline retail.

LeEco will start selling its Le1s smart phone through offline retail and will add more devices in the coming weeks.

And in the second phase, they plan to cover close to 70 per cent retail stores across India that will contribute to mobile sales by the end of September 2016.