Lencia to franchise in India

Lencia by NMS Jewels, a manufacturer for silver jewellery is all set for expansion in India. The company has engaged Francorp, a part of Franchise India, for expansion via franchise route.

NMS Jewels started operations by outsourcing silver jewelry and exporting it to Europe. However since 2004, it has grown to have its in-house designing and manufacturing unit. In November 2009, the company started marketing Lencia, in India. The Brand Lencia is owned by Zlatarna Celje d.d and has its presence in eight countries with more than 100 retail stores.

Dipesh Saria, NMS Jewels says, “We have successfully proven our credibility in manufacturing and designing and have substantial support backed by experience and industry knowledge. Jewelry manufacturers and retailers have been expanding their presence in India in precious, semi precious and silver segments.”

Gaurav Marya, Managing Director, Francorp said, “India is a country fraught with enormous opportunities in the jewelry market. The retail and jewelry market is on a high and the future looks bright backed by a strong Indian economy and consumerism. This is definitely an opportunity to address the market with an extensive network which offers excellent products, exclusive designs, assured quality of product and service experience for the customer to come back.”