Lenskart Aspires To Expand Across Cosmopolitan Cities

Lenskart, online retailer of fashionable and stylish eyeglasses, sunglasses and contact lenses recently opened three new brick-and-mortar stores in Delhi. With a vision to broaden its retail footprint across all major markets in metro cities, the company has set up stores in Rohini (Sector 7), Dwarka (Sector 7) and Kamla Nagar market to cater to the specific needs of the target customers in these catchment areas. Presently, the brand offers over 5,000 stylish frames and glasses, fashionable sunglasses from varied brands and a wide collection of Toric, Bifocal and coloured contact lenses to suit every budget.   

The newly-launched stores have a completely fresh and differentiated look and feel. They have an edgy design language to create enhanced engagement with target markets. To make the stores attractive to customers and ensure that they browse the collection at leisure, the stores have extremely well-trained and efficient staff for assistance, along with multiple touch screens to browse the entire collection on the online portal. The retail outlets also sport a completely innovative and creative way of displaying the wide assortment of fashionable eyewear.

Peyush Bansal, CEO & Founder, Lenskart said, “At present, we have about eight stores in Delhi-NCR. Going forward, we aim to expand our retail footprint further by opening more brick-and-mortar stores in all the prominent markets of the cosmopolitan cities across the country where there is a large customer base looking for stylish solutions for their eyewear needs.”

Lenskart was co-founded in 2010 by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi.  By leveraging technology and keeping a deep focus on consumer satisfaction, Lenskart has grown more than 200 per cent year-on-year (YoY) in the last two years.