Incepted in 2010, Lenskart.com, online retailer of fashionable and stylish eyeglasses, sunglasses and contact lenses recently launched its new franchise store in Hyderabad at Jubilee Hills. Going beyond the online version, the e-commerce portal is expanding its physical presence across India to provide fashion-savvy customers with a wide range of elegant eyewear to choose from. The offline stores of Lenskart present a trendy and visually-appealing assortment of designs through its unique click and mortar model. This model personalises the eyewear buying experience to suit the preference of their patrons.
Peyush Bansal, CEO and Founder, Lenskart.com says: “We are extremely elated on unveiling our brand new physical outlet in Hyderabad. Till date, the outlets launched by us have received tremendous response. Hence we decided to roll out another physical store in the sixth largest city of India. Our rapid expansion in the offline market and a robust online presence is helping us satisfy the eyewear needs of our fashion-driven customers in a much better way.”
The click and mortar model offers a first-hand experience of the product to the customer thus merging the best of offline and online retail. The Hyderabad outlet is a one of its kind eyewear store that displays the entire range of products at a glimpse. It also gives customers access to the online range of products along with zero counters and free eye check-ups. The brand already has existing outlets in Delhi, Agartala, Chandigarh, Ahmedabad etc.
Lenskart.com offers over 5,000 stylish frames and glasses and more than 45 kinds of high quality, scratch resistant and unbreakable branded contact lenses. It offers one of the biggest selections of prescribed and fashion eyewear from all the leading manufacturers of the world like Rayban, Oakley, Tag Heuer, Fastrack, Sprint, Vintage, Johnson & Johnson, Ciba Vision, Bausch & Lomb, and Cooper Vision etc.