Lenskart.com opens new store in Vizag

Incepted in 2010, Lenskart.com, India’s online retailer of fashionable and stylish eyeglasses, sunglasses and contact lenses escalated its retail business with its latest franchise store in Vizag. It has expanded its footprints in the southern region with this new outlet. This is in continuance of their innovative click and mortar model that enables the patrons to avail a personalised, one-to-one service and experience  of the brand.  Lenskart.com offers over 5,000 stylish frames and glasses and more than 45 kinds of high quality, scratch resistant and unbreakable branded contact lenses.

Unlike the conventional retail shops, this outlet is a unique eyewear store. The store is equipped with iPads that give access to the online portal as well aid the customers to place an order instantly in case of non-availability of a product. These facilities are transforming the whole process of purchasing eyewear into a gen-next experience.

According to Peyush Bansal, CEO and Founder, Lenskart.com: “Marking our expanding footprint in the southern region, it is a great pleasure to announce the launch of our new retail outlet in Vizag. We aim at taking our groundbreaking strategy of click and mortar to every nook and corner of the country. Vizag is one of the largest cities in Andhra Pradesh and considering the current status of the city, it is a significant location for us to broaden our physical presence with.” 

The click and mortar model is a supplement to Lenskart’s prospering online business; it is a pioneering tactic to expand its offline presence by opening physical franchise stores. These stores are aimed at catering to the preferences of those patrons who want to personally touch and feel the product before purchasing it.  The model allows a good blend of the advantages of the online and offline shopping experience for customers. It allows patrons to personally check out the options of eyewear and also try them out before making the purchase. However, if they like a design but can’t find their preferred colour in the offline store, they can order it online through the company’s website.