Levi Strauss India announces its new MD

Levi Strauss India, has recently appointed Sanjay Purohit as its new Managing Director (MD). Purohit succeeds Shumone Chatterjee who has moved to the regional office, Singapore to become the Vice President of Marketing, Levi’s ®Brand for Levi Strauss & Co. (LS&Co.), Asia Pacific Division.

Levi’s started franchising in India in 2005, and is currently celebrating its 15th year of operations in India. At present, the company has approximately 250 exclusive stores out of which around 180 are franchised outlets in India.

Aaron Boey, President, Levi Strauss Asia Pacific Division informs, “We are very excited to welcome Sanjay to the team as the head of our business in India. He has a wealth of experience with iconic brands and will bring that to bear at Levi Strauss & Co.” He further added, “We are also thrilled to have Shumone join our regional team as the leader of our marketing efforts for the Levi’s® brand in Asia Pacific & South Africa.”