Liberty to take its store count to over 600 this fiscal

Liberty Shoes, one of the leading manufacturers in leather footwear industry, is targeting to achieve an annual turnover of Rs. 1000 crore by 2017. The total turnover of the company was Rs. 500 crore in the last financial year. The brand is planning to reach a turnover of Rs. 650 crore and a growth of upto 25 per cent this fiscal. Currently, Liberty has over 500 outlets. Among these, 100 are exclusive stores. Rest all are franchisee run. The company also plans to add 100 new stores this fiscal in order to expand their retail presence.

Anupam Bansal, Executive Director, Liberty Group says: "With the objective of product innovation we are striving to make our products more fashionable keeping in mind the fast changing consumer tastes. We follow both company owned and franchise model for opening new stores. We will invest Rs 50 crore this year on store opening, advertising and product development.”

Liberty started its journey in 1954 as a small shoe manufacturing unit in Karnal, producing a humble four pairs a day. Over time it has revolutionised its supply chain. Today, it boasts of manufacturing 50,000 pairs a day. Liberty o­ffers a diverse product portfolio. Their range of products suffices the need and fashion sense of all age groups irrespective of the region and culture. Liberty also deals in various foot wear, shoe care and lifestyle accessories ranging from backpacks, socks, belts, wallets, travel bags, handbags for women and much more.