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Premium lingerie brand amante has plans to open atleast 25 exclusive stores in India in next 2-3 years. The brand recently launched its own website amante lingerie. Sri Lankan lingerie brand amante is a part of MAS Brands, which is a subsidiary of MAS Holdings, a supplier of niche market intimate wear. The brand encompasses swimwear, sleepwear and sportswear in addition to its lingerie collections. It was launched exclusively in India in October 2007.
On the expansion part, Vivek Mehta, CEO, MAS Brands India says: “At this point amanté’s exclusive Boutique’s will be operational through an Indian Franchise Partner. In the future, as and when the regulatory framework around single brand changes, we will explore opening up stores directly.”
MAS Holdings is the largest employer in Srilanka and has 70,000 people employed with 80-90 percent workforce as women. The brand also has internal programs to support women.
