Leading global health and Wellness Company, Bausch & Lomb has roped in style diva Lisa Haydon as the brand ambassador for its Lacelle coloured contact lenses. The company had introduced the product range a year back, after the successful introduction of Lacelle Colour in brown, grey, blue and violet.
Available in 36 exclusive shades and patterns under the sub-brands Lacelle Premium, Lacelle Classic, Lacelle Circle, Lacelle Classic Grande, Lacelle Star and Lacelle Jewel, the product would be available across 10,000 retail outlets.
“With more than 60 per cent of the market share, we are currently the leader in the Contact Lenses and Lens Care category, in the country. Lacelle lenses have been received very well by consumers across international markets. The launch of the new variants of Lacelle Cosmetic Lenses aims to offer Indian consumers the full palette of world class Cosmetic Lenses in 36 different colours, patterns and tonalities. This will help us to strengthen our position in the booming beauty products market and grow the overall Contact Lens market in India, where consumers are seeking trusted, best-in-class and innovative solutions,” said Sanjay Bhutani, Managing Director, India & SAARC at Bausch + Lomb India.
Reportedly, the product launch is a part of Bausch & Lomb’s strategy to grow the cosmetic Contact Lens market, which is currently 12 per cent of the overall contact lens market and registered a CAGR of 17 per cent between 2012-14.
The new products would be available across 10,000 retail outlets in India. The company also plans to strategically promote Lacelle in non-metros and upcountry towns.
Meanwhile, commenting over her new assignment, Hayden said, “As an actor, eyes are very important to the way we emote and express ourselves on-screen and in real life. While, most people pay keen attention to eye make-up, some fun with the colour of your eye itself, is enough to lift up your natural look. You can accessorize your eyes with Bausch & Lomb’s range of coloured Contact Lenses, Lacelle to make heads turn and take notice of the sparkle in your eyes.”
According to Euromonitor International, the Indian Contact Lens industry sees an increased number of youngsters between the age group 18-30 years, as the primary consumers, driving the growth of the Cosmetic Coloured Lens industry, registered a CAGR of 17 per cent between 2012-14.
