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- Lite Bite Foods partners with HMSHost, will operate outlets at travel destinations
In an endeavour to evolve the F&B industry in India, Lite Bite Foods with HMSHost, the world’s largest provider of food and beverage services will together bid to acquire the rights to launch and operate international and domestic F&B outlets at retail destinations like airport, train stations and highways across India. The joint venture will operate under the name Lite Bite Foods HMSHost and will be based out of Gurgaon.
With HMS Host’s presence across the dynamic F&B markets in the world, it will bring tremendous opportunities for Lite Bite Foods to enter new markets. The joint venture will operate under the name Lite Bite Foods HMSHost and will be based out of Gurgaon. While HMS will own 51% of the joint venture, LBF will own the remaining 49%. The association combines the global resources and expertise of HMSHost and Lite Bite Foods. The partnership will capitalise on the strong reputation HMSHost has developed as a leading provider of food and beverage services for travellers. Lite Bite Foods will use its expertise in operating outlets at Delhi & Mumbai airports.
Lite Bite Foods Chairman Amit Burman said: “Lite Bite Foods has in its fold a number of strong food retail brands like Baker's Street, Punjab Grill and FrescCo, and Autogrill is among the oldest and the leading F&B service provider for travellers across the globe. The new company has the combined value of Autogrill's international expertise and experience and Lite Bite Foods' extensive local market and cuisine knowledge and network of established outlets. This agreement represents each organisation’s strong commitment to provide the best F&B retail experience to our consumers across all travel channels. Together, we will bring an exciting new force to the country's travel food retail industry and revolutionise this emerging channel.”
“This partnership is an important step forward in the strategy of expansion in emerging markets, especially in Asia, which the Group has been adopting in recent years,” said HMSHost International CEO Walter Seib.