A thought of starting a business or an idea can catch you anywhere and entrepreneurs have that nose to identify such thoughts or ideas and turn them into a giant business firm.
A report produced by Research and Markets says that Indian fast food market is expected to grow at a CAGR of 18% by 2020 due to changing consumer behavior and demography.
The similar idea caught the founders of FROZEN JUNCTION, two years ago, when they were on a trip to Thailand, where they were amazed by the idea of making live ice cream rolls to serve their customers and they decided that they are going to introduce this unique concept in India.
Idea to Business
In a candid conversation with Franchise India, Neeraj Awatramani, Managing Partner, FROZEN JUNCTION, says, “Inception of the brand was 2 yrs ago in Lucknow. We have moved around to 2 other cities, Kanpur and Udaipur. Currently, we are running 9 successful stores in 3 different locations. We need franchisee partners to grow pan India.”
He says, “Talking about our servings, we have freshly prepared ice cream rolls, waffles, waffle tacos, nachos, coolers and grilled sandwiches. So, our servings are quite wide, we are basically a dessert bar and not restricted to one product.”
Matching Steps With Trends
The food industry is one sector which is ever evolving and people get bored of the same taste after a certain period, thus matching steps with the trends and taste of the people is what a food business depends on.
Awatramani says, “In the F&B industry one cannot eat the same food every day, you need choices. Therefore, if you do not have a variant product line the brand will not last too long.”
He adds, “We started with ice creams, although we have a wide serving product lined up now. People know us as an ice cream brand. However, we advertise ourselves as a dessert bar because we have a wide range of selection. Our innovation team being extremely good, we keep bringing in new products that are not already present in the market.”
