Leading hair serum brand Livon, which has created a niche for itself in hair care category by offering easiest solution to detangle hair. With an aim to revamp its existing market position, the brand has reintroduced the next gen Livon Serum with ultra-lightweight formulation.
Designed for today’s women who do not believe in compromising on either hair beauty or health, the product claims to give fabulous looking hair while protecting it from damage.
To celebrate the change, the brand has also roped in Bollywood diva youth style icon Kangna Ranaut as the first brand ambassador.
Elaborating about the first Brand Ambassador, Saugata Gupta, Managing Director and CEO of Marico Ltd said, “We are delighted to have Kangna Ranaut as the face of Livon. Not only does her appeal cut across age groups, regions and socio economic strata, but just like Livon, she also reflects the brand’s core values of being free-spirited, joyous, liberated and spontaneous.”
The brand will kick start its association with Ranaut through an ‘Pretty Girl Swag’ ad campaign. The uber cool name draws inspiration from one of her latest hits, encapsulating the swag that comes from fabulous looking hair. The brand has also introduced the next gen Livon Serum with a new tagline LIVE FREE, LIVE FAB, LIVON.
Meanwhile, expressing her excitement over being roped in as the Brand Ambassador for Livon, Ranaut
said, “I am very excited about changing Livon to the new Livon Serum, which is very light weight. It’s a completely new Livon, so even if you have tried the old one long back you must definitely try this new one as it is totally different and much better. Being in the industry we have to re-invent our look often and it does take a toll on my hair. Livon Serum makes my hair look amazing and also protects it from damage by controlling frizz, tangles and breakage. It fixes my style, it fits my lifestyle.”
Significantly, the Pretty Girl Swag has been conceptualized by DDB Mudra, Delhi to reach out to young girls across the country through television and digital medium.
New Livon Serum is priced between Rs 60 to Rs 215 and is available in Rs 15 spout pack (Mumbai Only) and Rs 5 sachet across leading retail outlets.
