Lolita engages Franchise India Brands for expansion

Lu by Lolita, a global retailer for women’s clothing and accessories has joined hands with Franchise India Brands to take strategic advice on its pan-India expansion. Franchise India Brands is a part of Franchise India Group that specialises in providing innovative solutions to its global clientele.

Commenting on this association, Sonya Chowdhry, Director Franchise India Brands, said, "We are delighted to assist an acclaimed brand 'Lolita' in India by designing a strategic roll out plan, provide marketing support, legal documentation, and also help in recruiting the franchisees through Gitanjali lifestyle. Lolita offers casuals garments and accessories in all sizes, to tap the larger market. Keeping in mind the changing requirements and preferences of Indian working women, Lolita now wants to replicate the success of its existing stores abroad and is looking for expansion across the country. It is looking to plug a larger chunk of share of the growing retail franchise market."

Established in 1960 in Uruguay, it is known for its defining features such as quality, value and design. Lolita started its international expansion under an original franchise system in 2001. Presently, it has 65 company owned and franchised outlets across 17 countries.

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