Lotus Herbals Buys 32 pc Stake in Fixderma India

Homegrown beauty company, Lotus Herbals Pvt Ltd has acquired a 32 percent strategic stake in Fixderma India Pvt Ltd, which owns Fixderma and FCL brand of Dermaceuticals. With this strategic stake buy, the beauty company enters into the dermaceutical segment offering a premium range of skincare and haircare products.

"Over the past 27 years, Lotus has always been an innovation leader in the beauty industry. We are delighted to partner with Fixderma as their brand philosophy, ethics, and diversified range of world-class dermaceutical products fit perfectly with the values and experimental blueprint of Lotus. With our strategic planning and marketing expertise, we aim at enhancing the global footprint for Fixderma and FCL and capture significant market share within the next five years as part of our long-term growth strategy,” Nitin Passi, Joint Managing Director, Lotus Herbals, said.

By investing in Fixderma India, Lotus has entered the dermaceutical beauty space with a clear-sighted goal of emerging as domain leaders in the future. The cosmeceutical company is an established D2C brand and its product lines are also retailed through dermatologists and pharmacies in India and overseas.

The acquisition of a stake in Fixderma is the beauty conglomerate’s second investment in the Indian beauty and wellness sector, following its 100 percent acquisition of the certified organic Ayurveda brand Soul Tree in 2020. Lotus Herbals plans on maintaining a distinctive brand identity for Fixderma and FCL in domestic and international markets while strategizing the brand's expansion and growth trajectory.

“Lotus Herbals has a strong and successful history in the beauty industry and we are confident that the expertise and experience Lotus Herbals brings will ensure greater success for our brands. Developments in the Indian skincare industry are exciting and challenging, especially in the e-commerce space however, the engagement level, passion and experiential resonance our customers have with our brands is amazing. We are thrilled to partner with Lotus to help strategically optimize this in a meaningful way," Anurag Mehrotra, Chairman at Fixderma India Pvt Ltd, said.

Fixderma, along with its premium skincare range FCL, focuses on researching, manufacturing, and marketing innovative dermatology products while working alongside renowned dermatologists in India. The company also exports products to over 35 countries across the globe. The formulations are carefully developed, based on the company's expertise in skin biology, and specialization in dermatology.

While choosing ingredients for the products, the use of synthetic dyes and fragrances, mineral oils, and petroleum are cautiously avoided keeping in mind the respect for animals, the environment, and human health. With products backed by science and innovation, FCL has already made a difference in the skincare industry and its diversified range includes cutting-edge products for antiacne, hair care, sun protection, anti-aging, and many other formulations for healthy skin.

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