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‘Defining class, elegance and status’ as they say, Louis Philippe is an epitome for luxurious fashion for powerful men since ages.
A premium men’s readymade segment of Madura Fashion and Lifestyle, Louis Philippe was launched in India in the year 1989. The brand is the first to launch international fashion trends in India.
The pioneer in men’s premium fashion, Louis Philippe is following a franchise model for expansion over the world and has been ranked among the Top Franchise 100 Brands List.
Franchising Overview
Commenting on their expansion plans, the management says, “Franchising is at the core of our retail strategy and we work with different types of franchisee principal relationships in our effort to provide the best value to our partners as well. All of our retail partners have had long lasting relationships with us and that is an indication of the business value that the brand delivers to the franchisee.”
Madura Fashion & Lifestyle has a vast network of more than 2000 stores, which covers 3.05 million sq ft of retail space. It’s present in more than 3,800 premium multi-brand stores and 490+ departmental stores. A high ROI can be expected for sure if invested in their franchise model.
Initially positioned as ‘signed designer wear’, Louis Philippe extended its positioning to create a sense of exclusivity and is also the first to launch iconic collections like the black and white collections and ‘Gods and Kings’.
Brand Portfolio
The brand’s portfolio not only includes luxurious products, but also ranges from affordable and mass market products to high-end style products. These products cater to every age group, from children and youth to men and women.
Madura Fashion and Lifestyle, a division of Aditya Birla Fashion and Retail Limited, is defined by its brands - Louis Phillipe, Van Heusen, Allen Solly, and Peter England, which embodies style, luxury, attitude and comfort.
Through its market leadership with its own brands, Madura Fashion and Lifestyle introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country.
Franchise Facts
Year of establishment: 1989
Total Outlets: 300
Area Required: 1200 sq. feet
Franchise 100
The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one stop destination to know everything about the franchise industry which establishes the authority, and strength to evaluate the growth of the franchise industry.
