Big Boyz Toyz, India's first pre-owned and multi-brand luxury car dealership, has entered into e-booking in order to bring transparency in the booking procedure. The company’s 50% revenue has been generated from online sales.
Big Boyz Toyz’ business spans across 24 brands with a customer base of around 7,000.
Luxury car dealer’s move to venture into e-booking will also bring convenience for the buyers.
Jatin Ahuja, Founder of Big Boy Toyz, said, “Cruising through our website and our social media pages, consumers are provided with an in-depth insight into the cars we host in our inventories. Looking at the evolving auto industry and the digital landscape we felt it was necessary we strengthen our online presence in order to tap into an untapped market.”
“Our virtual presence has been strengthened over the last year as we felt it was important to maintain a clear e-booking mechanism for all our consumers. I personally felt that a personal connection with the consumers was important in order to convert them to potential customers. The pull strategy for our working gives us more insight as to what exactly the customers are looking for and the sort of response they give,” he further stated.
