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MAC (Make-up Art Cosmetics), one of the leading brand of professional cosmetics will be available online in India for the first time exclusively on online beauty store Nykaa.com.
MAC is part of ELCA Cosmetics Pvt Ltd, the wholly-owned subsidiary of The Estée Lauder Companies Inc. ELCA Cosmetics has associated with Nykaa to launch its international beauty brands in a phased-out manner starting with Clinique and Estée Lauder in November 2016, and Bobbi Brown in January 2017.
Boosted by the addition of these beauty powerhouses and with the growing demand for luxury beauty among Indian consumers, Nykaa anticipates a growth of 10X in luxury beauty sales through the next year. The luxury offering will be available on the specialized 'Nykaa Luxe' section which offers a unique experience both with design and content. In order to give customers an in depth understanding of the products, the store also hosts 'Luxe Letters' a blog featuring weekly inputs from industry leaders and experts.
Rohan Vaziralli, General Manager and Country Head, India, Estée Lauder Companies, said, "The Estée Lauder Companies India and MAC Cosmetics are delighted to partner with Nykaa.com. MAC is the prestige make-up leader in India and we are pleased to have further expanded our consumer reach to all our aspiring MAC consumers across India."
Falguni Nayar, CEO & Founder, Nykaa.com, said, "We are very excited to have the prestigious Estée Lauder collection of brands on Nykaa. There is an increasing premiumisation in our customers beauty picks and with the reach of Nykaa, the best of beauty products will now be available throughout India. Interestingly, it's not only the urban consumer who has become more demanding - we see orders coming in from many smaller towns for luxury beauty products. These customers trust our offering and are not afraid to make the extra investment in their beauty regime."
Nykaa has seen a 3.5X growth over the past year, and is currently on a revenue run rate in excess of INR 300 crores. In 2016, Nykaa raised a total of 104.3 crores through private equity and the family offices of India's leading CEOs.
