Madame to open 30-35% stores via franchise route

With a goal to expand its idea of concept stores in the country, Madame, a fashion brand for young women is aiming high with plans to launch its stores in Jodhpur, Allahabad, Delhi and few more cities in the next two- three months. Also, the brand is now looking forward to spread its wings across Central, West and North-east part of India of which, nearly 30-35 per cent stores would be opened via franchising.

Commenting on the expansion, Akhil Duggal, Creative Director, Madame, said: “We are glad to launch our flagship stores in the next two- three months. The collection in the store is surely going to mesmerise the fashionistas with our offering comprising of huge range of coloured trousers, shorts, beautiful gowns and dresses, shorts and tops.” Like the rest of its stores, the new store will have a complete European touch with interiors conceptuality done by Spanish architects, along with the collection that is premium.