Mahindra First Choice mulls franchise expansion

Mahindra First Choice, a multi-brand car servicing company and a 100 per cent subsidiary of Mahindra and Mahindra is looking for pan India expansion. The company is planning to take the count of its outlets to 450 in the next four years. The new outlets will be a mix of both company owned and franchised outlets, confirms a company’s official.

The company is all set to open its first franchised outlet in Hyderabad next week. Presently, the company is operating through nine company owned outlets in four cities of the nation. Mahindra First Choice provides service to around 20,000 utility vehicles every month.