Mahindra First Choice on an expansion spree

Mahindra First Choice Wheels, a multi-branded pre-owned car company is all set to take the count of its franchised dealership network stores to 300 by financial year 2014. The company is seeking to expand its footprint in all key Indian cities through its Superstores and Franchisee stores. Atpresent the company has 136 franchised outlets. It has opened seven Superstores in Mumbai, Pune, Cochin, Trivandrum, Bhopal and Hyderabad and is mulling over to expand its network to 32 Superstores over a period of three years. Currently, the company has strong presence in 80 leading cities in India and is aiming to sell one lakh units by financial year 2013-14.