Mahindra First Choice opens its 400th store

Multi-brand certified used car company Mahindra First Choice Wheels Ltd. (MFCWL) has opened its outlet at Dwarka in Delhi NCR. This takes company’s outlet count to 400. Now, the company has 34 dealerships in Delhi NCR and the 137 in North India. MFCWL is planning to close FY15 with 500 outlets.

The new outlet- M/s Car Choice II was inaugurated by Rajeev Dubey, President (Group HR, Corporate Services & After-Market) and Member of the Group Executive Board, Mahindra & Mahindra Ltd. “Today is a very significant day for the entire MFCWL family as we achieve yet another milestone in our journey. Over the past seven years we have not only emerged as India’s leading used car company but have also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure. But perhaps our greatest achievement has been the credibility that we have brought to an industry that was largely unorganised,” said Dubey.

Dr. Nagendra Palle, CEO, Mahindra First Choice Wheels was also present at the event. “Rising consumer confidence is driving demand for used cars in the country. This state-of-the-art dealership at NCR will help us tap into this growth trend. NCR is the biggest market and a strategically important one for the company. Aside from the metros, we have also been getting an excellent response from B and C category towns which is enabling us to expand faster. We are planning to close the year with 500 outlets and 1.5 lakh vehicle sales, both online and offline,” added Dr. Palle.