Mahindra Retail has declared that Parvinder Singh has joined as its Chief Omni Channel Officer with effect from December 1, 2015. Parvinder will be responsible for positioning its BabyOye brand as a differentiated and true omni-channel player in the maternity and baby-care business.
“The appointment of Parvinder as Chief Omni Channel Officer is another major step in our continuing journey towards building a robust and differentiated business. We are very optimistic about this journey. The early success of the mobile app and the improved traction on our web store when seen in conjunction with the growth of both the physical network and the rebranded BabyOye stores only strengthens our belief,” says Prakash Wakankar, CEO, Mahindra Retail.
Parvinder Singh has previously worked with organisations like Hindustan Lever, Coca-Cola, Standard Chartered Bank and the National Bank of Dubai (NBD) in the UAE and is an alumnus of IIM Ahmedabad. Mahindra Retail also announced that Sanjay Nadkarni, CEO, Mahindra Internet Commerce Private Limited (MICPL), which operates the BabyOye e-commerce vertical, would transition from his current role to take up a position as a Director on the Board of the company. In doing so, he will have more time to independently focus on new ideas and fresh start up opportunities.
In December 2014, Mahindra Retail acquired BabyOye from Sanjay Nadkarni and Arunima Singhdeo, its founders and their investors and housed it in MICPL as the e-commerce arm of Mahindra Retail. The company hopes to add 40-45 new franchise stores this fiscal.
