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- Mahindra Retail enters into international franchise arrangement with Destination Maternity brand
Destination Maternity Corporation, the world`s leading maternity apparel retailer, announced its planned expansion into India through an international franchise agreement with Mahindra Retail, part of the Mahindra Group, to introduce its Motherhood Maternity, Destination Maternity, and A Pea in the Pod brands into India. Destination Maternity will initially make its product available for sale through Mahindra Retail`s exciting, new Mom & Me stores in India. Mahindra Group is one of the leading industrial companies in India with operations in several key sectors of the Indian economy. Destination Maternity previously announced, in October 2008, that it had signed its first international franchise agreement to introduce its brands into six key markets in the Middle East. The first Destination Maternity branded retail locations in the Middle East are expected to open during 2009. Under the multi-year franchise agreement for India, Destination Maternity has granted to Mahindra Retail the exclusive rights to operate branded retail locations and market merchandise under the Company's Motherhood Maternity, Destination Maternity, and A Pea in the Pod brands in India.