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Maishaa, the luxury home fashion brand enters Kolkata through Giani's Envogue, a franchise store. This is Maishaa’s first store in Kolkata and entire eastern region and it’s third in India. This exclusive store will be a one-stop solution for all furnishing needs ranging from lavish bed linen to cushion covers to various fabrics for curtains and upholstery. Further the brand aims to open about 25 franchised outlets by end of next year.
Maishaa instantly charmed connoisseurs with its truly international fabrics and linen, captivating designs, as well as with its sophistication blended with charm and oomph. The brand was conceptualised with a belief in mind that the pleasure of living can be enlivened by the ‘Passion for Life’.
On the launch Arun Garg, President, A K Retail Inc. said, “We have high expectations from Kolkata, as Kolkata has long been known for its literary, artistic and revolutionary heritage. As the former capital of India, Kolkata was the birthplace of modern Indian literary and artistic thought.” He further said, “We ventured into exclusive retail format in December last year with our first franchised operated store in Delhi. We are now looking at a total of 25 such outlets across India by the end of the fiscal in March next year." He also said that the company would continue with the franchise- operated model and its next three stores will be operational by the end of December in Bengaluru, Hyderabad and Mumbai.
On the same occasion Ravi Giani, Franchisee of the store said, “We are thrilled to bring Maishaa to our city. We always try to give some thing new to our customer, that’s our USP, this time we will be giving a little more to them, in the form of a this international and luxury brand.”
In the multi-brand format Maishaa has a presence in 50 outlets of various retail players like Home Stop and Debenhams. Now the company aims to double the points of sale to 100 multi-brand outlets by March 2010. It is no surprise that Maishaa has quickly became the most preferred and cherished luxury home fashion brand in India. The brand has risen on the strength of its unmatched quality, superior finish and a promise to bring to customers the latest in fabric technology, both in terms of production and introduction of new range of superior fabrics.
