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Mars Wrigley Confectionery announces the launch of Doublemint Chewy Mints in India. It marks the introduction of a new eponymous product category in the country.
Doublemint Chewy Mints, under the Doublemint master brand, is aiming to widen its presence in the freshness category. It will be available in peppermint and lemon mint flavours.
The new product is introduced after extensive research for enhancing the consumer experience. The product ensures a flavour burst and long-lasting freshness with every chew.
Yogesh Tewari, Marketing Director, Mars Wrigley Confectionery, said, "The launch of Doublemint Chewy Mints is a significant milestone in our journey in India. Ever since its launch in the Indian market, Doublemint has successfully built on its proposition of long-lasting freshness and with the launch of Doublemint Chewy Mints, consumers will get the same promise of freshness through a differentiated product."
"We are confident that Chewy Mints is relevant to Indian consumers and are hopeful the product will be well received by them," he added.
