Mergers & Acquisitions

Maruti Suzuki ranks highest in brand influence: Study

Opportunity India Desk
Opportunity India Desk Sep 29, 2017 - 1 min read
Maruti Suzuki ranks highest in brand influence: Study image
Maruti Suzuki India is on top of the ladder in brand influence, followed by Hyundai Motor India and Toyota Kirloskar Motor, global market research firm JD Power said.

Maruti Suzuki India is on top of the ladder in brand influence, followed by Hyundai Motor India and Toyota Kirloskar Motor, global market research firm JD Power said.

According to the JD Power Asia Pacific '2015 India Brand Influence and Positioning Study', Maruti Suzuki ranks highest in brand influence with a score of 839 (on a 1,000-point scale), with Hyundai coming in second (767) and Toyota third (744). The brand influence gap between the brand with the highest score and the one with the lowest narrows to 259 points in 2015, from 272 in 2014, the study noted.

All brands with scores below 700 in the 2014 study improved by double-digits in 2015. Mahindra improved the most (+44 points), followed by Renault (+28) and Nissan (+23), it said. "Consumers are likely to have a more favourable opinion of a brand that has been in the market for several years versus one that is a recent entrant," JD Power Asia Pacific Executive Director Mohit Arora said.

Maruti Suzuki most influential brand: Study for a relatively new entrant, the progression of brand influence depends on how a brand engages and builds relationships with its initial base of customers, thereby creating a positive word of mouth, he added. According to the survey, Datsun (555) and Mitsubishi (580) are among brands with the lowest influence. The 2015 study is based on interviews with 8,507 car owners who have owned their vehicles from 30 to 42 months and were asked to compare two vehicle brands.

Subscribe Newsletter
Submit your email address to receive the latest updates on news & host of opportunities
Franchise india Insights
The Franchising World Magazine

For hassle-free instant subscription, just give your number and email id and our customer care agent will get in touch with you

or Click here to Subscribe Online

Newsletter Signup

Share your email address to get latest update from the industry