The noted jewellery brand Mehrasons Jewellers has introduced a new retail format for the premium line of jewellery, Mehrasons Just Diamonds, at Chandigarh. Mehrasons Jewellers will adopt the franchise route for expansion. The Mehrasons Just Diamonds will cater to that segment of customers who prefer contemporary designing in diamond jewellery. The company has recently undergone an image makeover to assimilate corporate business model to streamline its operations. At the first phase of expansion, Just Diamonds will target markets in Punjab, Uttar Pradesh, Rajasthan, Karnataka and Tamil Nadu. These states will be going to have the Mehrasons Just Diamonds outlets in the next two to three states. On this occasion, Ajay Mehra, Managing Director, Mehrasons Jewellers, said, “Our research indicates that there is a demand specific to contemporary diamond jewellery. In order to bridge this gap and provide customers easy access to what they want, we have introduced Mehrasons Just Diamonds which will specialise in diamond jewellery. We are looking for franchise partners for our proposed store launch.” For setting up an outfit of Mehrasons Just Diamonds, the invest requirement is Rs.3 crore. This format requires a retail space of 500 sq. ft. The preferred location for the outlet are both the malls and high streets. Someone with adequate knowledge and passion for the business with enough financial support is always welcome as the prospective franchisee for the Mehrasons Just Diamonds
