Mickey plans expansion

Kidswear brand Mickey is planning to expand its network by opening company owned and franchise stores. There are plans of opening at least 11 new stores by April 2013 which include two exclusive brand outlets (EBO) in Hyderabad and Bengaluru and a third one in Kolkata. After these 11 stores are set in place, other stores would be opened via franchising.

Currently, they have EBOs in Kolkata and their product line is available at over 300 multi brand outlets as well. The parent company, Bonie Apparels has been manufacturing and exporting readymade kidswear garments since 1984. The company exports mainly in the Middle East regions including Saudi Arabia, UAE and Kuwait.