Mining jewels of Indian Hair and Beauty industry

Globally, India holds the 14th position in terms of beauty products consumption and is expected to take the sixth place by 2025, says a recent report of Altios International. Thanks to the rising income level of middle class which is expected to encourage high purchasing power of price sensitive Indian consumers.

To acknowledge this contribution and lure attention towards hair and beauty industry worldwide, 19th Signature Awards in hair, beauty and make-up is gearing up in Guwahati.

Started in 1998 by Signature Training Center, Guwahati, The Signature Awards is India’s oldest award in the beauty category which has built strong credibility in the Industry. In the past 18 years, the Signature Awards has felicitated the talent in the industry by awarding over 50 artists and stylists for their wonderful creativity and artistic skill.

Slated to take place on 13th September in Guwahati, this year, it is expected to witness mega participation from the industry biggies. The award is preceded by 2 days seminars, competition and workshops on latest trends and methods in beauty and make-up.

Elaborating on the event, Madhumita Saikia, Organiser and Committee Member, Signature Award Committee said, “We are gearing up to make it a grand success and hope that it will help us to unite the beauty profession and strengthen the bonding further.” Anu Wadhawa and Aradhana Tripathi from Beauty&Wellness Sector Skill Council, Biju Nair and Vaishali Shah from LTA School of Beauty, Sangita Chauhan and Eliesha Chauhan from All India Hair & Beauty Association, Lata Khanchandani, Shahnawaz Shaikh and many more will be present at the event to interact, guide, train and provide an excellent scope to the aspiring candidates in the beauty & wellness profession. The entire North East is excited that the Rest of the world is eager to embrace us, with love.”

The experts of international repute including Dr. Blossom Kochhar, Lata Khanchandani, Vaishali Shah and others will conduct these seminars and workshops to train, guide and nurture emerging talent.

The award is open to felicitate individuals and salons where artists and stylists can enter for participation under five categories:

The entries are invited from salons, individual artists, beauticians who stand out from the crowd and deserve recognition as a world-class artist in the beauty industry. No Geographical Boundary, No Age Bar, No Education Bar, ‘if you have talent, show it’ is the basic DNA of Signature Award.

The human body, face and hair will be the canvas, create your art, present to the world with style and be the winner. Every contestant is considered as winner, as the people from cinema, stage, television and fashion world watching out will give the rightful recognition to your work and art.

“We have been closely associated with this award and have observed the rise of talents in this award. The selection process of Signature Award is very unique, innovative and inclusive which lets the best artist win. The beauty industry is rising rapidly and the platform like Signature Awards shall help grow the industry by encouraging emerging talents in hair, beauty and make-up,” said Vaishali Shah, Director, LTA School of Beauty said,

The 19^th Signature Award would be followed by a comprehensive selection process as the first selection happens at district level where institutes join and select candidates. These candidates will further be trained in Guwahati with appropriate screening. Just like other beauty pageant awards, the selected finalists are further trained with orientation programs, seminars, workshops by industry leaders.

On the very day of the award ceremony, the candidates will contest in the presence of ‘Observer Jury’ followed by the showcase of work on models before Audience and ‘Master Jury’ for the final decision. The observer Jury is constituted of past years’ contestants and winners and the Master Jury includes experts from the beauty industry all over the world.

The distribution of award will happen with a glittering ceremony and gala gathering of celebrities, celebrity artists and leaders of beauty, film, art, culture and fashion industry. The award ceremony which is an all-star line-up and who’s who of the industry will distribute the awards to shortlisted participants and winners.

The Signature Award Committee has appointed a credible jury for 19th Signature Award. The jury comprised of experts in this field monitors and evaluates all the procedure, innovations and artistry as showcased by the participants.