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US-based skincare firm Mitchell is looking at Rs 100 crore turnovers from the Indian market in the next three years as it plans to augment portfolio and stretch its presence to outside metro cities in the country.
Mitchell Fair and White Director Sunita Ramnathkar said “We are looking at a turnover of Rs 100 crore in the next three years. We have entered the Indian market with a portfolio of seven-eight products and will soon add more such as sunscreen and haircare products. After selling Fem, I was in a non-compete agreement in India for five years. I, then, bought stake in Mitchell but had no plans to enter the Indian market. But, we developed a range of skin products made specifically for Indian skin using lotus seeds extracts. We are looking at increasing it to 1,000 outlets by mid of the next financial year. Mitchell Products are made specifically for the Indian skin and priced in the range of Rs 580-1,700. These products are imported from the US in bulk and packaged in India”.
Mitchell products, at present, are are sold through 150 premium multi-brand outlets in metro cities.
Mitchell is also looking at exporting products made for Indian skin to neighbouring counties such as Nepal, Bhutan and Bangladesh.
