Monginis to escalate its sweet ties

A brand known for its lip smacking cakes and bakery products, Monginis owned by the Khorakiwala family, is rapidly escalating its franchisee chain of outlets across India to reach the 500-store mark. Presently Monginis has 493 stores, mostly in western and eastern India.

The company is opening around 10-15 stores in Mumbai alone. In Pune, the company has 50 Monginis outlets as it is often seen as the city of bakeries with a strong tradition of popular local units The popular chain saw a sales value growth of 18-20 per cent in the past year.

From its base in west and east India, the chain is now securing its position in central India. It has entered Madhya Pradesh and has set up ten stores in the commercial hub of Indore. The chain includes a range of offerings in pastries, cakes and savouries which offer low fat, low salt and low sugar options which will allow customers to indulge without feeling guilty. The company has also diversified into manufacture and marketing of premium designer chocolates, entering a segment populated by the likes of ‘Fantasie’ and ‘Patchi’.

The company has tied up with retail majors such as Reliance Retail, Aditya Birla controlled ‘More’, D’Mart, Shoprite, Big Bazaar and Raheja’s Hypercity to sell its range of packaged products such as cheese straws, khari biscuits, bread sticks etc.