Morph Maternity seeks franchisees across India

Morph Maternity, a brand of Yashram Lifestyle that offers entire maternity and nursing needs of a woman at one stop shop, is now planning to expand its brand’s operations via franchise route. The brand is looking to partner with franchisees. Deepa A Kumar, Founder and Director, Morph Maternity, says: “Maternity wear is a largely untapped market in India with an estimated market size of over Rs 1,000 crore. Morph Maternity is the strongest in this space with multiple innovations. After Bangalore, we are planning to tap markets across India.”

Currently, Morph Maternity has two company-owned stores in Bangalore. For opening the brand’s franchise store, the franchisee needs an investment of Rs 15-20 lakh and an area of 500 sq.ft. The breakeven is usually 1.5 years.

Morph is a stylish and affordable brand of maternity clothes. Morph maternity offers a range of trendy maternity shirts, maternity pants, maternity jeans, maternity dresses, nursing clothes and more. It ensures that your style quotient remains high. With the vision to bring the best to Moms, Morph continuously innovates in this field. Morph is known for its innovations like leak proof garments, maternity chudidaar, magic waist pants, leak proof nursing bras and much more.