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Started in 1974, Mother Dairy is a pioneer in the Dairy Industry. Mother Dairy was started s a wholly owned subsidiary of the National Dairy Development Board {NDDB}. It was an initiative under Operation Flood, a dairy development program aimed at making India a milk sufficient nation.
Over the years, Mother Dairy has contributed significantly in achieving this objective through a series of innovations and programs. Today, Mother Dairy manufactures markets & sells milk and milk products including cultured products, ice creams, paneer and ghee under the Mother Dairy brand.
Currently, there are around 1400 retail outlets and around 1000 exclusive outlets of Mother Dairy Fruit and vegetable Private Limited.
The story of Mother Dairy
The NDDB (National Dairy Development Board) fully owns Mother Dairy as a subsidiary. Mother Dairy was created under the Operation Flood Initiative, the world’s largest program for dairy development, aimed at making India a milk-sufficient nation. Since its origins during the country’s White Revolution, the brand has grown from strength to strength, diversifying from its flagship dairy products to include fruits and vegetables, frozen foods etc.
Quality of milk is of paramount importance for the company and hence it has invested extensively in installing hi tech-automated machines to ensure high product quality/reliability and safety.
Mother Dairy sources a significant part of its requirement of liquid milk from dairy cooperatives and village level farmer-centric organizations. The Company is committed to upholding institutional structures that empower milk producers and farmers through processes that are equitable. A significant portion of its income is ploughed back into the value chain to support and maintain the system.
Milking Success Through Franchising
High quality and reliable products along with a robust network of local level milk booths and larger retail channels have ensured that Mother Dairy has become a household name in the branded milk segment.
It has also expanded its reach to other regions in North, South, East and West with its offering of Milk and Milk products pegging it among the few companies to own such a vast channel of distribution in India.
The immense brand loyalty it has garnered has allowed the brand not only to expand its markets to other parts of the country but also to enter new product markets.
Safal, F&V arm of Mother Dairy was the first Company to organize the fruits and vegetable business in India. Today Safal is the market leader in organized fruit & vegetable retail business in Delhi NCR, operates the largest number of F&V Stores in Delhi NCR, and has a significant presence in Bangalore. Safal was also the first brand in India to launch frozen vegetable in the mid-90s.
As a result of this, Mother Dairy has been recognized as one of the Top 100 Franchise brands in India by India’s no.1 Franchising Magazine - The Franchising World.
Franchise Facts
Investment: INR 5-10 Lakhs
Area Required: 500 Sq. Ft.
ROI: 30%
Franchise 100
The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes the authority, and strength to evaluate the growth of the franchise industry.
