Mother Dairy to tap South India

Mother Dairy, one of the leading dairy major in the country is entering Chennai after test marketing its product in the southern market for almost two years. New Delhi based Mother Dairy will launch its products in Chennai within a month. The company is eyeing 15-20 per cent business from South Indian market and will enter in cities like Chennai, Bangalore and Hyderabad.

Sandeep Ghosh, Business Head (Milk, Mother Dairy Fruit and Vegetable), Mother Dairy Fruit and Vegetable Pvt Ltd says: “We are looking at Chennai market very closely. It offers a huge potential. In a month or so, we will launch products in Chennai. The company is growing at 20 per cent CAGR (Compounded Annual Growth Rate) and is eyeing Rs 10,000 crore businesses by 2017 and of that dairy business will be Rs 7,500 crore.”

The brand which is a subsidiary of National Dairy Development Board is also planning to expand its presence in the country. Mother Dairy is planning to set up 6,000 outlets in Chennai, Bangalore and Hyderabad in next six months.