Moti Mahal expanding internationally

With presence across India, Moti Mahal Delux Management Service Pvt Ltd, the chain which manages the brand Moti Mahal restaurants recently announced its plans to foray into overseas markets. By end of this year, the company is looking to launch its flagship stores in Melbourne, Australia and UAE. According to the sources, the company is in active discussions with potential franchisees to set up its restaurants in Europe and New Zealand. Owing to the global meltdown, the company delayed its overseas plans. By this year end, the company intends to launch about 12 new outlets in Delhi, Chennai, Bhopal and Mumbai. The company is in the process to consolidate its existing stores and it will also consider new restaurants in tier - III cities. The company looks at expanding through franchise management model. Presently, the company is working on three major business formats: the restobar, casual fine dine and the food courts. The company may possibly explore new formats during this year. In order to introduce its restaurants in the airport terminals, the company is contemplating on the financial viability. It may also consider major international airports for the brand`s expansion. The company plans to launch two restaurants at Rajindera Nagar and Patel Nagar in Delhi, which will be operational by August 2009 and to introduce the brand in Pune.