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Mufubu started as MyFullBox.com, a gift communal with a wide assemblage of merry and youthful merchandise, in the year 2014. Today, it is following its heart and arrayed into women accessories, men’s backpacks, sport’s gear and much more. The company intends to go global to Rs. 100 crore mark by the end of 2021.
Product range & Distribution
Mufubu’s range comprises affordable daily use essentials which include smartwatches, anti-theft bags and backpacks and the likes, all in the range of Rs. 1000 going upto Rs. 7000. With a repeat order ratio of 21-25%, Mufubu is more interested to remain as an internet company selling through its own online channel as well as Snapdeal and Amazon.
Competition:
There is bound to be competition but we are not vying for someone else’s pie. Verun Rastogii, Director and CEO,Mufubu, says, “Mufubu is bringing out something which speaks for its quality and functionality. We are building our own brand and will continue to innovate in the area of functional youth related products.”
Potential in gifting items and utility-driven products
Companies are shifting their work culture to suit the millennials’ needs. Therefore, the stuff they use has to match their needs and sensibilities. “Our gifting and personal use options have gone to the next level- with each product being a standalone gift and pleasure to use option.” says Rastogii, “because the millennials are not wishing to spend oodles on the brand itself, the product also has to match their needs and spending power. Therefore, we acknowledge the vast possibilities of providing options to this generation.”
