Multi-faceted opportunity

In the search for the best franchise partners, Martgem.com aims to grow its business to scaling heights. The brand offers the finest support system to its franchisees. In an interview with Ekta Sharma Verma, Kanhaiya kumar, Managing Director, Martgem.com talks about the business potential

Share with us a brief profile of your brand.

Martgem.com is a place, where our merchants (any shop ex- Cellphone Sales, Travel Agency, Stationery, Medical, Kirana etc) can sell mobile recharges / DTH recharges / air tickets, bus tickets, DTH connections, PAN Cards etc. very conveniently using a single account. Martgem.com is appointing franchisees who in return appoint merchants in their territory. As this opportunity is very unique and solves many issues of the existing services distribution channel, it has become quite popular in a very short span of time.

When and what motivated you to adopt the franchise route for your brand?

We understand that franchising is the best and fastest way to reach out to every place across the country. A franchisee manages the business operations with ownership, creating value for the brand and so we are in search of like-minded business partners as our franchisees.

Share the USP of your brand.

We have a single wallet solution, which means that our merchants are capable of selling any service using only one account which reduces their working capital. We also have a better commission structure in the industry.

What according to you is the scope for aspiring franchisees in this sector? Is the future bright in the years to come?

Undoubtedly, this sector is best suited for franchisees only. As our exclusive Area Partners, our franchisees will be representing the local face which is very useful in signing and networking the merchants in their territory. The future is bright as this is a long term, high in demand and recession free business.

What all qualities do you seek in a prospective franchisee?

We are looking for franchisees who are groomed with an entrepreneurial spirit and desire to succeed in the business. Moreover our franchisee should be professional, well-educated and have great marketing skills. We are also open to freshers, seeking for long term business relationship and who are business minded.

Share your expansion plans. Which cities are you tapping for expansion?

By the end of 2014, we are looking for pan-India presence. Our expansion plan is not limited to cities alone but even at block levels across the country.

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