Mumbai-based Shamby’s Pizza Cafe launched in 2014 is all set to open 50 new outlets by end of 2017. These outlets will be both franchised and company owned formats. Recently, the brand has opened two outlets in Malad (Mumbai) and Bhopal based on “live-kitchen” concept, enhancing the customer experience to a new level. The new menu and store experience distinguishes the brand from various other me-too concepts in this space. The brand is also launching its own mobile-app.
Harpreet, CEO, Shamby’s Hospitality Pvt Ltd., says that they are in advance discussion to launch the brand in South Africa and West Asia, which will give global visibility. Further the company has allocated funds towards R&D to develop new products so that the customers are engaged with the brand. Wide product portfolio in the menu is another USP which helps the franchisee / brand to attract the customer.
Shamby's is a food junction launched to serve happiness to its esteem customers.The chain’s uniqueness lies in its innovative and creative product design and taste. After studying the Indian market and analyzing palates of the consumers, Shamby's has designed it's signature - pizzas, pastas, frankies, subwiches, burgers, Naan Pizzas and much more. The company believes in operating stores profitably in a phased manner with its franchisee family rather than rolling-out stores.
