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Maxwell Industries Ltd, an innerwear company that owns brands like VIP Innerwear, Feelings, Eminence, Brat, Frenchie, Frenchie X, and VIP Feelings recently opened their franchisee-run Inners store in Bhayandar, Mumbai and Brahmavar, near Udipi, Karnataka. Currently, the brand has stores in Kopar khairane (Navi Mumbai) and Kalyan.
Maxwell’s exclusive innerwear store “Inners – The innerwear studio” is a significant step in the direction of creating new, unique and holistic product experience for consumers at the retail level. The store offers latest styles and colours to the customers to take a well informed decision. Inners is a one-stop solution for consumers and will provide exclusivity and uniqueness in terms of range, ambience and visual display. The ambience will be vibrant as well as classy targeting contemporary upwardly mobile consumer segment.
Maxwell is targeting 100 stores in the next four years and will tap markets of mainly top cities and metros. As a part of its expansion plans, Maxwell also plans to open franchise stores in Jodhpur, Karnataka and Virar, Mumbai soon.
